Cross Channel Analytics


Branch captures your customer’s journey from every single channel and platform. Read the articles below to make sure you’re well equipped to understand each channel’s effectiveness, measure in-app conversions, and calculate a user’s lifetime value.

linkCollect & Analyze

  • Collect data for every in-app interaction your users have with your app through user value attribution
  • Understand your app’s user growth through identities, virality, and influencer tracking.
  • Track your app’s revenue through Revenue Analytics.