If you’re running Google AdWords campaigns, whether they’re of the Search or Display variety, Branch links can be placed inside your ads. This allows you to track ad-driven installs on the Branch dashboard and deep link those new users directly to content the first time they open your app.
Example: Ideas for deep linked ads
- A user clicks on an ad for 20% off all purchases before the end of the week, and upon opening the app sees the coupon and has it automatically added to the shopping cart.
- A user clicks on an ad for blue sneakers. You show him the blue sneakers as soon as he opens the app.
- You know that users clicking on your ads are already familiar with your product. So in your app you reduce the carousel shown to new users from 5 to 2 if they’ve come in through an ad.