Google Search Ads

If you’re running Google AdWords campaigns, whether they’re of the Search or Display variety, Branch links can be placed inside your ads. This allows you to track ad-driven installs on the Branch dashboard and deep link those new users directly to content the first time they open your app.

Example: Ideas for deep linked ads
  • A user clicks on an ad for 20% off all purchases before the end of the week, and upon opening the app sees the coupon and has it automatically added to the shopping cart.
  • A user clicks on an ad for blue sneakers. You show him the blue sneakers as soon as he opens the app.
  • You know that users clicking on your ads are already familiar with your product. So in your app you reduce the carousel shown to new users from 5 to 2 if they’ve come in through an ad.

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Google Search Ads - Guide chevron_right