Google Universal App Campaign

If you’re running Google’s new Universal App Campaign, Branch links can be placed inside your ads. This allows you to track ad-driven installs across Android and iOS on the Branch dashboard and deep link those new users directly to content the first time they open your app.

Example: Ideas for deep linked ads
  • A user clicks on an ad for 20% off all purchases before the end of the week, and upon opening the app sees the coupon and has it automatically added to the shopping cart.
  • A user clicks on an ad for blue sneakers. You show him the blue sneakers as soon as he opens the app.
  • You know that users clicking on your ads are already familiar with your product. So in your app you reduce the carousel shown to new users from 5 to 2 if they’ve come in through an ad.

Get Started:  
Google Universal App Campaign - Guide chevron_right