Journeys introduces many more advanced features on top of the basic smart app banner functionality, but you can still create and Android and iOS smart app banner for free. Premium-only advanced features (including the option to run multiple Journeys simultaneously) are indicated with a icon and a 14 day trial period is available.
On a daily basis, Google Search drives more app installs than all of Facebook’s paid install products combined. Converting your mobile web visitors into native app users is one of the most effective acquisition channels available, and Branch’s Journeys App Banners platform makes this easy.
- Customizable presentation. WYSIWYG designer for smart banner or full-page interstitial, with more coming soon.
- Powerful targeting rules. Want to show your Journey only visitors without your app installed already? All iOS users from Japan? Just users viewing your checkout page? Android users who have visited your website twice AND purchased something using your app? The possibilities are infinite.
- Run A/B tests. Design multiple campaign versions to see which converts most effectively.
- Optimized user experience. If installed, your app will open and users can be routed directly to the content they expect. If not, the App/Play store will open and users can still be routed directly to the content they expect after installing.
- Comprehensive analytics. Measure the downstream performance and retention of every Journeys campaign.