Twitter Ads

Configuring Twitter install ads to use Branch links is very simple. The only trick is that you will be using the website click/conversion ads instead of the standard app install ad. Using Branch links allows you to track ad-driven installs on the Branch dashboard and deep link those new users directly to content the first time they open your app.

Example: Ideas for deep linked ads
  • A user clicks on an ad for 20% off all purchases before the end of the week, and upon opening the app sees the coupon and has it automatically added to the shopping cart.
  • A user clicks on an ad for blue sneakers. You show him the blue sneakers as soon as he opens the app.
  • You know that users clicking on your ads are already familiar with your product. So in your app you reduce the carousel shown to new users from 5 to 2 if they’ve come in through an ad.

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Twitter Ads - Guide chevron_right