Links are the foundation of everything Branch offers:
- By using our mobile SDKs to create Branch links in your app, you can enable your users to share content or invite friends.
- By creating links in the dashboard or with the chrome extension, you can turn your social posts, ads, or whatever other use case you can think of into a deep link into your app.
- By using our web SDK with Journeys to create Branch links from your website, you can convert your mobile web traffic to app users.
You can read more about using the link data dictionary to define key/value pairs for deep linking, and the various link analytics and control parameters used throughout this guide on the Link Configuration page.
Learn how to set up your app to interpret key/value pairs in the Deep Link Routing guide.