You can insert a Branch link between a third-party ad network and an analytics tool like Adjust.
Ad network ⇨ Branch ⇨ analytics tool (Adjust, etc.)
This is useful when you want to make use of the attribution and analytics offered by another tool, while still benefiting from tracking and deep linking by Branch.
- Users who click on an ad and do not have your app installed will be sent through Branch to your analytics tool, which should be configured to send them to download your app. After downloading, you will still be able to access your Branch link data as usual.
- You may choose whether Branch sends users who already have your app to your analytics tool, or simply routes them directly to your app.