With a push of a button you can send your Branch data to your Adobe Analytics dashboard, helping you understand the power of Branch as an acquisition pathway.
The Adobe Analytics integration is a premium feature
How does it work?
Once the Branch SDK is integrated into an app, Branch can detect which links are leading to installs, re-opens, and users’ actions. Enabling this integration and providing your Adobe Analytics Information will result in Branch automatically forwarding referred events to Adobe Analytics.
What events does Branch send?
Branch will send referred installs and opens, as well as any custom events you track with Branch. Non-referred events, clicks, web session starts, and pageviews will be excluded. Branch also sends all the data that is attached to the link that drove the referred event. This will allow you to analyze which campaigns, channels, etc. are helping you acquire and engage users.
What does it look like?
Branch events will appear on the Adobe Analytics dashboard through
Reports > Custom Conversion > Branch eVar. Note, this will automatically appear once the Branch Data Connector is enabled through the Adobe Analytics dashboard.
You’ll have the flexibility to analyze data as needed in the Adobe Analytics platform, as the data Branch sends maps in Adobe Analytics to a top level eVar. This eVar contains campaign, channel, target, event name, and action property, which is your deep link data.
Branch events are similar to Adobe Analytics events in that they can be used to build custom reports and are tracked on the various pages and dashboards. However, unlike normal events, Branch events contain valuable information about how users ended up in your app in the first place.
Adobe Analytics is in private beta
For access to the Adobe Analytics beta please contact your Branch account manager or firstname.lastname@example.org.