With a push of a button you can send your Branch install data and attributions to your AppsFlyer dashboard, helping you understand the power of Branch as an acquisition pathway.
The AppsFlyer integration is a premium feature
How does it work?
Once the Branch SDK is integrated into an app, Branch can detect which links are leading to installs, re-opens, and users’ actions. Enabling this integration and providing your AppsFlyer Information will result in Branch automatically forwarding attribution information for your acquisitions. As a result, you can segment and analyze your Branch-led users in your AppsFlyer dashboard.
What events does Branch send?
Branch will send all Branch mobile link clicks to AppsFlyer. This includes sending analytics information you’ve added to your Branch links, such as campaign and channel.
What does it look like?
Branch events will appear on the AppsFlyer dashboard, in the overview page. Scroll to the
Aggregated Performance Report section, and you’ll notice Branch led attributions fall under the name
You can click into
branch_int in the above screenshot and then see the breakdown of clicks and installs by campaign specified.